aroundS was founded in 2020 by Stephan Herth, a driven sports marketing executive with over 25 years’ experience in the areas of media, marketing and production of global sports events.


As a senior executive and member of the Group Management Board at Infront Sports & Media for nearly 20 years, Stephan was involved in shaping the world’s biggest sports events such as the FIFA World Cups, Olympic Games, SerieA, Bundesliga, diverse football confederations, federations, leagues and clubs; generating billions in gross revenue. On behalf of the Infront Group he managed, led and developed multiple Group subsidiaries.

Earlier he managed the German Bundesliga for two seasons, implementing a key structure in terms of central production and digital content in early 2000. Stephan is a lawyer by profession (German Bar and Bar of the State of California) and holds a degree in international Law (L.M.M).